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In a recent and delightful piece of news, Formula 1 has come up with a big announcement for ardent fans to bring them closer to the action of the track. Notably, the fan base for one of the most popular sports in the world is growing with every passing day.
The governing body has recently announced F1 unlocked to give the fans a real-time track experience of the game. It will also provide them free access to exclusive interviews and articulated conversations with veteran drivers, be they current stars or retired ones.
The F1 unlocked will also include interaction with some of the renowned fans and the experts of the game and very bare available stuff on the game.
“We know that F1 has some of the most passionate and dedicated fans in the world, and we’re always looking for new and innovative ways to engage with them throughout the season. F1 Unlocked marks a new era for the fan experience,” said Brandon Snow, MD of Commercial at F1.
Fans are at the heart of our sport and we are committed that our hardcore fan base - Brandon Snow, MD of Commercial at F1
“This new free-to-use service will provide fans with exclusive content, experiences, and opportunities that cannot be found elsewhere. Fans are at the heart of our sport and we are committed that our hardcore fan base feels valued and can experience Formula 1 in a way like no other,” he added later.
In the same series of F1 Icons under F1 unlocked, the legendary Olympic gold medalist sprinter Usain Bolt has talked about his admiration for the legendary F1 driver, Sir Lewis Hamilton.
“When it comes to Lewis, he has the hunger and drive of those cricketers I looked up to. I’ve met him at a few races now, and he’s always so focused and driven. I get it. Those are the same qualities you need to make it in any top sport,” wrote Bolt for Lewis Hamilton in F1 unlocked.
“The biggest memory I have of hanging out with Lewis is that hot lap he took me on at Austin a few years ago. It was crazy – he turned off the traction control in the middle of the lap and I pleaded with him not to! That green Mercedes was sliding around and we were just laughing the whole time. What an experience,” he added later.