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Star India takes on broadcasting rights of Cricket South Africa until 2024

By Bet Barter

November 26, 2020

Star India has taken the media rights of Cricket South Africa until the end of the 2023-24 season. It covers 20 bilateral matches between India and South Africa across Asia, the Middle East, and North Africa.

South Africa will play 59 matches in this period

The agreement will initiate with England's Tour to South Africa starting on Friday. South Africa men's team will play a total of 59 matches at home. It includes series against top teams such as India, England, and Australia.

The "Men in Blue" are ready to tour South Africa thrice in this period. The first tours will have three Tests and three T20Is, which will commence in 2021-22. The partnership will also include women's matches played by the Momentum Proteas and CSA's domestic men's franchise matches.

Sanjog Gupta, CEO of Star India, expressed his views after the collaboration with Cricket South Africa. He praised the Proteas side as one of the most competitive teams. He also added that Star India is looking forward to hosting the best of South African Cricket until 2024. The collaboration will get going with the England Tour of South Africa on November 27. All three T20Is will be broadcasted in Hindi for the first time ever. The CEO also added that this will give these matches a significant reach in the Hindi-speaking markets.

In accordance with Kugandrie Govender, CEO of Cricket South Africa, there are few social events on the CSA sporting calendar that unities the fans. He also added that the proteas team would be more powered up to impress fans after the deal with Star. Lastly, we look forward to delivering wicket-smashing cricket until the end of the 2023/24 season, he stated further on the association.

It will be the first for Star India to produce Hindi and English feed for a non-India bilateral cricket tournament. Star India already has the global rights for ICC, BCCI cricket, and  Indian Premier League.

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