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The highly anticipated Asia Cup 2023 is all set to kick off from Wednesday, August 30 with the tournament opener between the hosts Pakistan and the new entrants Nepal. Both teams will play the first match of the tournament at the Multan Cricket Stadium in Multan. Meanwhile, a piece of news has also attracted the headlines on social media.
The digital streaming platform which is set to broadcast the continental championship live is set to earn a massive amount of money as ad revenue during the tournament. A media report in Livemint has learned that the digital platform is expected to generate a revenue of almost 400 crores from the tournament.
India vs Pakistan match to give a big amount of ad revenue
The ad revenue only from 10 seconds during the high-voltage encounter between India and Pakistan is expected to be 25-30 Lakhs. The arch-rivals, and the Asian cricketing giants, India and Pakistan will lock horns in the high-octane clash at the Pallekele International Cricket Stadium in Kandy on Saturday, September 2.
The tournament will be streamed on the same digital platform in India free for mobile users. The broadcasters are expecting a massive revenue from the ads only.
Speaking of cricket, the fans are eagerly waiting for the high-voltage encounter in the group stage between India and Pakistan. Both teams have already announced their squads for the tournament. Team India will be playing under the captaincy of regular skipper Rohit Sharma.
On the other hand, Pakistan under the captaincy of skipper Babar Azam will be heading to the Asia Cup 2023 as the World No. 1 ODI side. They earned this spot after defeating Afghanistan by a straight margin of 3-0 in the three-match ODI series.
Here’s a look at the India squad for the Asia Cup 2023:
Rohit Sharma (Captain), Shubman Gill, Virat Kohli, Shreyas Iyer, Suryakumar Yadav, Tilak Varma, KL Rahul, Ishan Kishan, Hardik Pandya (VC), Ravindra Jadeja, Shardul Thakur, Axar Patel, Kuldeep Yadav, Jasprit Bumrah, Mohd. Shami, Mohd. Siraj, and Prasidh Krishna.
Travelling Reserve – Sanju Samson
Here’s how fans reacted to the news of massive ad revenue:
After providing free coverage but earning through ad .... Disney hotstar : pic.twitter.com/GLUMwtaATM
— UmdarTamker (@UmdarTamker) August 29, 2023
Good for viewers and good for platform it's win win situation for everyone.
— Rutvik Makwana (@rutvikwrites) August 29, 2023
The business in Cricket is getting bigger and bigger!💥
— 🦅 (@Hustler4CSK) August 29, 2023
So they are getting only a penny via subscription. Stream everything for free then 👍
— Telugu Digi (@TeluguDz) August 29, 2023
They are streaming it free for mobile users.
— Deepanshu Thakur (@realdpthakur17) August 29, 2023
premium account me bhi ad aayega
— Abhinav singh (@Abhinav_tmk) August 29, 2023
That’s why Asia Cup is happening! Entire ACC block will get super rich from network revenue!
— Sammy Alex M. (@alexcrypto22) August 29, 2023
Asia cup 25-30 lakh, world cup 40-50 lakh pic.twitter.com/ct4pYMbNCj
Jio to Hotstar : pic.twitter.com/9WP59NZcLx
— Harshhh! (@Harsh_humour) August 29, 2023
Let him earn something,
— अमित तिवारी (@imamitkrtiwari) August 29, 2023
MoTa Bhai has finished his game IPL and others.