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In a recent piece of news for Indian cricket fans, the Indian Cricket Board has got a new broadcaster as an emerging digital platform buys the media rights of India’s home international matches for the next five years till 2028. The e-auction for the media rights of the Indian Cricket Board took place on Thursday, August 31.
Notably, the new broadcaster has bought both the TV and digital streaming rights of the matches to be played in India for the next half of the decade. Sports18 will be broadcasting the matches live on television whereas the matches will be telecasted live digitally by the OTT platform JioCinema.
“Congratulations Viacom18 for winning the Indian Cricket Board Media Rights for both linear and digital for the next 5 years. India Cricket will continue to grow in both spaces as after IPL and WPL T20, we extend the partnership, Indian Cricket Board Media Rights as well. Together we will continue to capture the imagination of Indian cricket fans,” read the tweets posted by Indian Cricket Board secretary Jay from his official X handle.
“Also, a big thank you to Star India and Disney Plus Hotstar for your support over the years. You played a key role in making India Cricket reach its fans across the globe,” he added further in his tweet.
Here’s a look at the tweet from Jay Shah:
Congratulations @viacom18 🤝 for winning the @BCCI Media Rights for both linear and digital for the next 5 years. India Cricket will continue to grow in both spaces as after @IPL, and @wplt20, we extend the partnership @BCCI Media Rights as well. Together we will continue to…
— Jay Shah (@JayShah) August 31, 2023
Also a big thank you to @starindia @DisneyPlusHS for your support over the years. You played a key role in making India Cricket reach its fans across the globe. 2/2
— Jay Shah (@JayShah) August 31, 2023
The first home assignment of India in the next five-year cycle will be against Australia; the Men in Blue will play the three-match T20I series against the Aussies followed by a three-match ODI series before heading to the ODI World Cup 2023. Currently, they are in Sri Lanka to participate in the ongoing Asia Cup 2023.
Rohit Sharma’s men will start their campaign in the tournament with the first match against the arch-rivals Pakistan on Saturday, September 2 at the Pallekele International Cricket Stadium. The matches of the Asia Cup 2023 and ODI World Cup 2023 will be telecasted on Star Sports and Disney Plus Hotstar.
Here’s how fans reacted to the Indian Cricket Board’s media rights auction:
Indian cricket is growing big day by day
— Saumya Tripathi (@SanskariSaumyat) August 31, 2023
Ab kuch free me nahi hoga, ab jald hi ye log subscription laayenge
— GAFOOR GHISELA (@ParitoshK_2016) August 31, 2023
That's a huge amount...they will recover it in just 2 years of their broadcasting
— Kokonuts (@Artful_Minx) August 31, 2023
Per game 67.8cr they are paying 😳😲
— Telugu Digi (@TeluguDz) August 31, 2023
Total kitne subscription lene hai hme ye batao
— Tas 🇮🇳 (@TasneemKhatai1) August 31, 2023
That’s a huge deal! Bye bye star sports! Good riddance 🙌🏽 pic.twitter.com/fnWiOoxcft
— Sammy Alex M. (@alexcrypto22) August 31, 2023
ये कैसे हुआ😭 pic.twitter.com/HUq3JJmx6H
— साईनिस्ट आह्म ब्रह्मश्मि (@aahmm_brahmasmI) August 31, 2023
meanwhile ambani sahab to bcci . pic.twitter.com/D3y74ygM9V
— Hunटरर ♂ (@nickhunterr) August 31, 2023
BCCI मालामाल हो गया है,
— अमित तिवारी (@imamitkrtiwari) August 31, 2023
5साल में 88 इंटरनेशनल मैच दिखाने के लिए कोई इतना पैसा लेता है क्या,
उधर पाकिस्तान वाले सोच रहे है इतना मुझे मिल जाए तो देश की हालत पटरी पर आ जाये।
BCCI be like pic.twitter.com/T799d43y1c
— Renu K 🌺 (@Talk2Rinki) August 31, 2023
Jio dhan dhanaa dhan 🔥🔥🔥
— Esha Srivastav🇮🇳🚩 (@EshaSanju15) August 31, 2023
Jio jee bharke
Star Sports finished ☑️
— ʙʟᴀᴢᴇ ᴄʀɪᴄ ɪɴғᴏ (@BlazeCricInfo) August 31, 2023
They were showing kohli's poster instead of Rohit Sharma
Now they will realise
Karma & Sharma always hits back